5 Critical Steps to Take Before Quitting Your Job For Good
Dan Schawbel is the leading personal branding skillful for young professionals. Read full profile
People you know or accept never met however are googl'ing you lot. Permit's face up it, you're even google'ing yourself! At the end of 2007, the Pew Net Research Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than double five years agone. It'south a pretty safe bet that pct has climbed to over 50 or 60% by this twelvemonth.
Some people might tin can it ego-surfing, but it'southward actually a good do to see what results come upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more than nigh you. Hiring managers desire to run into if yous have a make clean record in Google, which is your permanent tape because every motility you make (aye even a blog annotate) is stored there forever. Before I went on a second date one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it correct now and meet what you become.
In that location is no hiding from Google!
Google keeps track of just nigh everything you lot do on the net. It patrols and captures your online behavior, such equally when you lot post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the internet, other people are talking about you, which ways that Google has a complete picture (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to observe out everything about you lot when they grow older. "Mom, await what I just found out about Dad in Google." Your personal brand can't hibernate from Google. There is one major exception to this though.
Common names
If your proper noun is mutual, such as Mike Smith, and then it will be very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the starting time few pages. If your life goal is to rank in the top ten results, that may exist achievable, if you either become very famous or piece of work extremely hard at building content each and every twenty-four hours for your entire life. At the age of 60 y'all might find out that Google inverse their algorithm and you'll lose all that hard work. The betoken being is that you'll take to differentiate your name in guild to rank loftier. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that y'all change your proper name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank'south of eight and college! Your web log posts about these celebrities will never end up on the summit twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, merely even with C-level celebrities, you don't stand a take chances. If y'all are stuck with a celebrity name, I suggest that you build your brand effectually an area of your expertise or interest and connect it to your brand proper noun.
Unique names
While growing upward, you might have been made fun of people of your unique name because information technology was "different." Although yous were ostracized and made fun of, right at present y'all get to laugh at everyone else! With a distinct name, y'all are able to easily manipulate the results for your name on search engines. When you get to your high school reunion and run into your friends, you'll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you accept results that reflect your brand, you'll run into how difficult it will be to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if yous work very hard, you'll ain the height x results for your proper noun.
In my adjacent post, I'll talk about what you can do to gain control over your Google results and let your personal brand smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/5-critical-steps-take-before-quitting-your-job-for-good.html
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